Paco de Lucia, the master guitarist who helped promote flamenco to a global audience, has died in Mexico of a heart attack aged 66, officials in his Andalusian hometown said Wednesday.

Born Francisco Sanchez Gomez, the flamenco giant was credited with modernising the Spanish gypsy tradition with jazz and bossa nova influences during a decades-long career.

Algeciras mayor Jose Ignacio Landaluce called his death an “irreparable loss for the world of culture and for Andalusia,” Spanish media reported, as the town declared an official mourning period.